A NEW EYE ON LONDON
The Merlin Entertainments London Eye unveils a spectacular new 4D cinema experience offering visitors a multi-sensory and unique perspective of the capital

From this week visitors to the new look Merlin Entertainments London Eye (London Eye) can experience what it’s like to soar high like a bird over London’s dramatic skyline as the iconic landmark unveils its pioneering 4D Film Experience.

Already offering unrivalled views of London, the £5m bespoke cinematic addition to the attraction will now provide yet another magical and entertaining way to experience our capital city, further enhancing the value and the experience of a trip to the UK’s top paid for visitor attraction. All included in the ticket price, visitors will see the first ever 3D aerial footage of London as well as witness the world famous London New Year’s Eve fireworks in a breathtaking journey across the city. Boasting more 4D sensory effects than any other attraction in the UK, visitors will feel like they are really there; with wind in their hair, snow falling at their feet, the floor shaking and even a sense of smell, their new perspective on London will be truly memorable.

The four minute film focuses on the journey of a little girl and her father in London in which they visit the London Eye and enjoy a spectacular take on the capital, viewing it from a bird‘s eye perspective. Their experience is brought to life with vibrant 3D images of colourful parties and events inside the London Eye capsules, dramatic firework displays, a snowfall over the city, revolutionary aerial footage of other iconic landmarks and sophisticated, fun 4D effects. Set to the music of international artists Coldplay and Goldfrapp, the film provides a completely new vision of the city and the perfect prelude to a flight on the iconic London Eye.

This new bespoke film is also the first live action 4D attraction film ever produced in the UK, and was developed especially for the London Eye at the award winning Pinewood Shepperton studios by a team of industry acclaimed talent who have worked on projects such as the IMAX film Bugs!

This significant £5 million development of the attraction follows the recent launch of a three year capsule upgrade project at the London Eye. Such activity illustrates owners the Merlin Entertainments Group’s (Merlin) confidence in the future development of the London Eye and of the London leisure market as a whole; as well as its commitment to continual investment in its portfolio of attractions. Having already welcomed over 34 million visitors since opening in 2000, these recent investments in the London Eye are set to further enhance visitor satisfaction and guarantee that the attraction continues to offer innovative experiences for years to come. To mark this unique activity the Merlin Entertainments London Eye now has a new look ticket office to welcome its guests and has created its first ever TV ad campaign capturing the excitement of the 4D film, Commenting, David Sharpe, Divisional Director of London Midway attractions, Merlin Entertainments said:
“The Merlin Entertainments Group is the world’s second biggest and most successful visitor attraction operator.

The Merlin Entertainments London Eye is not only the UK’s top paid for visitor experience, but also one of Merlin’s premium attractions, so it makes perfect sense at this time to underline this by incorporating the Merlin name in our branding. This is a very exciting time for the London Eye, a new phase in our development as we approach our 10th birthday. This is reflected both in our exciting new contemporary look and in these pioneering technical developments which allow us to now bring visitors a whole new perspective of London. I believe that this will take our visitor experience at the London Eye to another dimension, and will not only delight first time visitors but also encourage many people to come back and ‘fly’ with us again.”

Sharpe continues, “The customer experience is at the heart of everything we do here at the London Eye and the innovative new 4D cinema and bespoke film will offer visitors more value for their money, along with creating an exciting and memorable journey.”

Director and screenwriter of the new London Eye film, Julian Napier, commented:
“I was delighted to be asked to work on such an exciting and innovative project: bringing cutting edge cinematic techniques and technology to one of the country’s and the world’s most iconic landmarks. We are truly at the outset of a new and exciting era for 3D film making, and the London Eye 4D Experience is right up there, helping to lead the way.”
On leaving the cinema, visitors will cross the landscape to board their flight on the Merlin Entertainments London Eye as normal. The London Eye 4D Experience is included in the standard ticket pricing although visitors will have the option to move directly from the ticket hall to their flight on the London Eye should they wish, although the dual experience of the 4D film and the flight is so exciting that we do not expect anyone to take that option!
www.londoneye.com/

A BRAND NEW LOOK FOR THE BBC GOOD FOOD SHOW LONDON
The BBC Good Food Shows are delighted to announce an exclusive partnership with one of Britain’s most popular TV food programmes, MasterChef, and will launch MasterChef Live at the BBC Good Food Show London, Olympia, 13-15 November.

The BBC Good Food Show London will now be known as MasterChef Live, a BBC Good Food Production. The Show will retain all of its successful elements and will gain exciting new MasterChef themed editorial content.

Key elements from the MasterChef TV programme will come to life at the Show giving visitors the unique opportunity to have-a-go in interactive workshops, watch theatre sessions hosted by John Torode and Gregg Wallace; see past winners demo live; taste winning dishes in the MasterChef Restaurant and more.

New features at MasterChef Live include:
The Invention Test - where aspiring MasterChefs can have a go in a live cook-off and see if they have got what it takes to be a MasterChef.
MasterChef vs Masterchef – champions from previous series compete head-to-head in the Cookery Experience sponsored by Sainsbury’s
Masterchef Masterclasses - visitors get hands-on tutoring from mentors from the television series
MasterChef ‘Hot Tips’ pods around the show will offer expert advice and top tips on culinary skills such as fish filleting, joint roasting and pasta making
The MasterChef Restaurant will sit alongside some of London’s top eateries (including The Ivy, Le Caprice, Roast and Skylon) in the immensely popular Restaurant Experience.
The BBC Good Food Show Birmingham 2009 will proudly host the MasterChef Experience as a Show within a Show; this will become a key feature where visitors will be able to purchase a MasterChef Connoisseur ticket to gain access to some of the incredible features listed above.

“We’re exceptionally excited about our partnership with MasterChef and the opportunity this gives us to reach a whole new segment of food lovers with dynamic and fresh content for the Show. MasterChef is a hugely popular TV programme and we’re delighted to be bringing this to life at one of our most established Shows”
Comments Laura Biggs, Managing Director of BBC Haymarket

Jamie Munro, Joint Managing Director, Shine TV said: “MasterChef is the pre-eminent cookery show of our era which has incredible potential to extend beyond the broadcast platform. Now in the UK with BBC Worldwide we have both a partner and programme of activity that will realise the many licensing, publishing and event ambitions we have for it, enabling it to truly live off-screen.”

Plans for 2010 is to roll out the MasterChef Experience to be a key part of BBC Summer Good Food Show and BBC Good Food Show Scotland.

http://www.londonbbcgoodfoodshow.com/masterchef-live-a-bbc-good-food-production

NIKEWOMEN LAUNCH A SERIES OF ULTIMATE OUTDOOR TRAINING EVENTS TO CELEBRATE ITS PASSION FOR SPORT
Three exclusive events, inspired by the NikeWomen training club to strengthen body, mind and spirit. Hosted by NikeWomen master trainers, athletes, and ambassadors, these events are created for all fitness levels, and will imbue you with a passion for training outside. These outdoor training events embody everything good about training outside. They’re free, burn more calories than a gym workout would and will boost your vitamin D, mood and self-esteem.
26 th August 2009 County Hall Terrace, Belvedere Road, London, SE1 Session 1: 19:15 – 20:00 Session 2: 20:15 – 21:00
09 September 2009 NCP Bowling Green Lane, London, EC1 Session 1: 19:30 – 20:15 Session 2: 20:30 – 21:15
To register to attend these classes go to Nikewomen.com

£1,000 UP FOR GRABS IN ‘WATT LOSS’ ENERGY-SAVING CHALLENGE

Deadline extended in search to help Brits reduce their ‘energy wasteline’

Energy company E.ON is today extending its call for entries from Brits who want to cut their energy consumption and see the pounds drop off their bills.

The nation’s ‘keen greens’ are being given until Friday 28 August 2009 to enter E.ON’s Watt Watchers competition for the chance to take part in the 90 Day Watt Watcher Challenge and win a £1,000 cash prize by adopting a leaner, greener attitude towards their electricity and gas consumption.

E.ON – one of the UK’s leading power and gas companies – has joined forces with TV presenter and mum-of-three Melinda Messenger to launch its search for six families to take part in the nationwide ‘watt-loss’ competition after research revealed that a massive 83% of households in the UK are unaware of the savings a few simple lifestyle changes could make to their energy bills1.

While more than two thirds (68%) confessed that reducing the size of their energy bills is their greatest motivation for becoming more energy efficient, only 34% are actually doing something about it.

Following the success of last year’s winning Watt Watcher2, who reduced her family’s energy bills by a whopping 57%, Melinda will also be taking part in the 90 Day Watt Watcher Challenge in a bid to reduce her household’s electricity and gas consumption.

Could you be an E.ON Watt Watcher?

E.ON is looking for families who have a genuine desire to shed pounds off their energy bills by reducing their home energy consumption.

Six finalists will be chosen to form the Watt Watchers group, and to receive all the tools and knowledge they need to embark on the 90 Day Watt Watcher Challenge. This includes tailored energy-saving advice and coaching from E.ON’s resident energy expert – the E.ON Green Queen, Emma Thompson.

Each family’s energy sins and virtues will be assessed and the overall winner will be the Watt Watcher who slims the most off their energy consumption and carbon emissions.

They will be crowned the E.ON Watt Watcher of the Year 2009 and receive a cash prize of £1,000.

Anyone interested in taking part in the 90 Day Watt Watcher Challenge should go to eonenergy.com/wattwatchers before Friday 28 August 2009.

1. Figures from YouGov Plc. Total online sample size 1,995 adults. Survey undertaken between 15–17 July 2009. Figures weighted and representative of all GB adults (aged 18+);

2. Last year’s E.ON Watt Watcher of the year was Joanne Davenport, an Insurance Clerk and mum of three and from Manchester, who reduced her family’s energy consumption by a massive 57%.

LIMITED EDITION DKNY PURPLE
Inspired by the Electric Energy of the City Lights
With summer holidays over, autumn is when you look forward to a return to life in the bright lights of the big city. DKNY helps transport you there with a 2009 limited edition Eau de Toilette for women that captures the electric energy of New York – a city that inspires you, moves you and lights you up with its electric energy.
DKNY Women Eau de Toilette sparkles with urban luminosity. You immediately sense its modern femininity played against the exuberant rush of city life. A bouquet of warm white florals juxtapose against clear spices. Top notes are a cocktail of pink pepper, ginger root, coriander buds, and wet mandarin flower. The heart includes a blend of jasmine tea, magnolia, red orchid petals and honeysuckle. While the warm base features a mix of sandalwood, cedarwood and cashmere woods, blended with elemi for sensual depth.

Since nothing says New York City more than a skyscraper, this 2009 limited edition scent is presented in DKNY’s iconic skyscraper-inspired bottle – only this time the color is a deep violet, evocative of an evening sunset, with the DKNY logo expressed in dozens of shimmering “city lights”.

Founded in 1989, DKNY was created by Donna Karan to be the streetside of her luxe Collection.
At DKNY, the clothes are friendly, the fashion fast and the attitude sharp. Like all DKNY scents, this limited edition DKNY fragrance captures the essence of the city that inspires it.

DKNY PURPLE Eau de Toilette 100ml RRP £29.85 / €44.00
The limited-edition DKNY Purple Eau de Toilette will be exclusive to Boots from the 26th August 2009
STOCKISTS NUMBER: 0870 034 2566

FREE THORNTONS CHOCOLATE WITH ANY PURCHASE IN THORNTONS STORES
‘Try when you buy’ - a quarter of a million chocolates to give away

Thorntons is giving away a quarter of a million of its yummy chocolates to its loyal customers for FREE this month. Chocolate lovers can enjoy one free chocolate with any purchase in store for a limited period from 17th August.

Customers can enjoy a free chocolate from the UK’s number one boxed chocolate range Continental, when making any purchase in Thorntons stores up and down the country. 33 tonnes of chocolates will be given away and those chocolates on offer include favourites such as Alpini, Apricot Parfait, Lemon Mousse, Viennese Truffle and Chocolate Mousse and will be available in over 400 Thorntons stores for up to four weeks - make sure you catch them before they all run out.

“We wanted to give our customers an added incentive to come into our stores so are offering a free chocolate with any purchase, and that can mean spending as little as 55p.

“It is a great way to get people trying the different chocolates we have to offer, and no one can resist a free chocolate. The chocolates will change on a day-to-day basis so we can’t guarantee what chocolate will be on offer, but we can guarantee it will be delicious, mouth-watering and leave them wanting more!”, explains Geoff Kershaw, Thorntons Head of Trading and Marketing.

GOLDSMITHS LAUNCHES ONLINE OUTLET SITE
Thanks to the launch of Goldsmithsoutlet.co.uk you can now own luxury jewellery pieces at a fraction of their usual cost. The new online outlet site is the latest initiative from Goldsmiths - the UK's largest high street luxury jeweller - and offers hundreds of jewellery items at impressive discounted prices. Perfect for those wanting to enjoy more for their money!

Goldsmithsoutlet.co.uk offers a vast selection of precious diamond pieces and fashion jewellery, as well as watches and a selection of gifts - each item discounted by up to as much as 70% off the original selling price. As well as Goldsmiths' own designs and collections, pieces are also on offer from big names brands such as Omega, Tag Heuer and Gucci.

For further information and to view the new site, visit www.goldsmithsoutlet.co.uk

WEST CORNWALL PASTY CO PREPARES FOR ‘STAYCATION’ TREND

West Cornwall Pasty Co, the leading specialist retailer of handmade, premium Cornish pasties, is preparing for the nation’s ‘staycation’ with a new range of children’s treats.

First to hit the decks are the company’s distinctive, own-label sticks of rock and lollipops, which are also designed to appeal to the nostalgic side of adults, as reminiscent reminders of traditional childhood holidays on the Cornish coast.

Meanwhile, the ‘Kid’s Pirate Booty Box’* is a pirate themed treasure chest packed full of goodies including:
• Choice of kids size Sausage and Beans pasty, Cheese and Vegetable pasty, or Sausage Roll
• Robinson’s Fruit Shoot drink
• Choice of a portion of freshly baked potato wedges or a bag of
crisps
• Activity pack – pirate eye patch, hat, puzzles and treasure map, crayons

Chief executive Richard Nieto said: “With so many of us watching our pockets and choosing to stay in the UK this summer, there is the added pressure of entertaining and treating the kids whilst we make the most of the holiday period.

“We’re certain these new products are going to appeal to kids and adults alike, in particular the Kid’s Pirate Booty Box which represents ideal value for money, priced at only £3.75.”

West Cornwall Pasty Co’s core product range includes the Traditional Steak Pasty as well as other varieties such as Steak and Ale, Lamb and Mint, Pork and Apple, Salmon, and Chicken Balti. There are also several options for vegetarians, along with a host of other products available, including traditional Cream Tea with real Cornish clotted cream and strawberry jam, and Fairtrade organic tea and coffee.

Visit www.westcornwallpasty.co.uk for further information on the company and full range of products.

* The ‘Kid’s Pirate Booty Box’ is available at selected shops across the UK.

START THE SCHOOL YEAR TANGLE FREE WITH SUPERSOFT
No tears, no tangles – just lots of hair washing fun with Supersoft Kids, and a little help from the Smurfs…

Treat your little ones as they start the new school year, with Supersoft Smoothies shampoos and conditioners from Schwarzkopf. Supersoft Kids is a fresh and fun hair care range specifically designed for children, with an intensive Care-Vitamin complex.

What makes Supersoft Kids that much more enjoyable at bath time is the loveable blue creatures on the bottles. The packaging sees pictures of jolly hair washing Smurfs adorn the brightly coloured bottles of the range.

Available in two delicious smelling varieties, Strawberry & Milk and Tropical Fruit, the new 2in1 shampoo & conditioners are specially formulated to gently yet thoroughly cleanse, care and strengthen children’s hair. With its mild formulation, skin friendly pH and double anti-tear effect, Supersoft Kids sees the end of hair-washing tantrums.

The range also has two detangling sprays, again in the two varieties, for after washing, to ensure easy combing and smoother hair, which means no more painful tugging at knots and tangles. Both detangling sprays have the intensive Care-Vitamin complex and mild formula to strengthen and care for children’s hair.

New Supersoft Kids 2in1 shampoo & conditioners and detangling sprays are priced at £1.75 each. The range is available nationwide, call 0800 328 9214 for stockists.

Watch out for the new Smurfs movie which is due to be released end of 2010!

Hot Brands Verdict
We reviewed these previously in our Beauty Round Up, fabulous for children, lovely fragrances, they last well, great lather and the adults here love the detangle spray. Our Junior Reviewers love the Smurfs on the bottles.

LE BOUCHON BRETON LAUNCHES “LA FETE DE LA CHASSE”, A RANGE OF GAME PLATTERS INCLUDING “GROUSE A LA ANGLAIS” TO CELEBRATE THE START OF THE GAME SEASON
Le Bouchon Breton, 8 Horner Square, Old Spitalfields Market, London, E1 6EW

From lunchtime on Thursday, 13th of August, Spitalfields best loved Belle Epoque brasserie, Le Bouchon Breton will go all British with the launch of “La Fete de la Chasse”, three delicious game platters to celebrate the start of this year’s game season.

Head Chef Olivier Ripert and his team of chefs at Breton have devised three very special seasonal treats which kick off with the king of game, Traditional roast grouse “a la Anglais” with all of the deliciously moreish trimmings: Wrapped in bacon, buttery bread sauce, a crouton with forcemeat paté, roasted breadcrumbs, watercress, game chips and a rich game jus.

La Fete de la Chasse
A great selection of food to share for this classic seasonal festival

L’Agopede d’Ecosse Facon Anglaise £40
Slowly Roasted Grouse wrapped in Bacon served with Game Chips, Liver Pate Toast, Seasoned Breadcrumbs, Bread Sauce, Grand-Veneur Sauce and Cranberry Sauce

Le Pot de Lievre au Vin Rouge, Pommes Mousseline £22
Jugged Hare with its Braising Jus served in Earthenware Pot with Side of Pommes Mousseline, ideal for sharing

Plateau de ‘la Gloire de Mon Pere’ £27
Half Roasted Pheasant, Venison Loin Tournedos and Quail served with Brillat Savarin Sautéed Potatoes, Green Beans, Bread Sauce, Grand-Veneur Sauce and Cranberry Sauce, for two people

There are also two further game offerings for the autumn game season to complement the roast grouse including comfortingly mellow Jugged hare cooked in red wine and served with velvety pomme mousseline as well as A mixed game sharing platter which includes roast pheasant, quail and venison with Brillat SavarIn sauté potatoes, green beans and three delicious sauces, bread sauce, grand veneur and cranberry sauce.

To book in to sample these seasonal delights please call the reservations team at Le Bouchon Breton on 08000 191 704.

NEW LONDON OPENING: FRAE ORGANIC FROZEN YOGURT, CAMDEN PASSAGE, ANGEL, N1
Frae is the latest addition to Angel's fashionable Camden Passage with its delicious fat-free yogurt, chic NYC loft-style design and uber-trendy tunes.
Frae "froyo" comes in two fantastic flavours: Original or Green Tea, and customers can choose from a wide selection of toppings to compliment the yogurt including freshly-cut fruit such as mango and strawberry or other dry toppings including mini Oreo cookies and chocolate brownie. Both flavours of yogurt are derived from a strictly all-natural recipe which is delivered fresh from the farm. The yogurt is 100% fat-free and low calorie but is still packed full of pro-biotics and active cultures. Served in "eco-friendly" packaging (yogurt tubs are made from sustainably managed forestry; spoons are made of potato; smoothie cups are made of corn; and coffee cups are fully bio-degradable), Frae customers can enjoy an entirely "guilt-free" experience.

Open 11am - midnight 7 days a week, Frae is the perfect destination whether you are grabbing a well-deserved treat after shopping in the Camden Passage boutiques, picking up a healthy snack "on the run" or taking time out to gossip with friends.

Frae is the brainchild of Scottish businessmen Donald Murray and Martyn Pollock, who traded in life as high-flying corporate lawyers in the City to open the organic frozen yogurt company after seeing a similar concept in the US last year. Martyn commented: "Frozen yogurt is really popular in America at the moment and stores are popping up on every street corner in cities such as New York and Los Angeles. It is only a matter of time before the craze spreads across the Atlantic and we believe frozen yogurt is the next "big-thing" in the UK." Donald added: "Frae is unique in that we do not mix the product on the premises and unlike the large US companies, we have our yogurt delivered to us fresh from our organic farm and do not add any artificial ingredients to the recipe whatsoever. Our environmental stance also ensures that our customers can maintain a clear conscience both in terms of the fat-free nature of the product and the eco-friendly packaging."

In addition to frozen yogurt, Frae also offers a full range of organic, fair-trade coffees (including the "Fraeppuchinno" (our unique take on the Frappuccino) and blended smoothies.
- Frae's first store can be found at: 27 Camden Passage, Angel, Islington N1 8EA
- Opening Hours: 11am - midnight, 7 days a week
- Angel store opened on 6th June 2009
- Frae means "from" in old Scots
- Frae offers a choice of 18 exciting toppings for its "froyo", many of which are sourced "frae" Scotland.
- Visit our website at: www.frae.co.uk

EAST MEETS WEST AT THE SOUTH END OF REGENT STREET
Each Monday throughout August, Bentley’s Oyster Bar & Grill is offering a four-course Asian inspired menu with matching wines. Richard Corrigan’s famous seafood restaurant is better known for top quality British and Irish ingredients, and whilst they will still be used in the creation of the dishes, they will be partnered by some interesting Asian ingredients too. The feast will be accompanied by traditional Japanese ‘Enka’ songs in the Champagne Bar, sung by the talented Alika Mochida.

A sample menu might include:
Bentley’s Sushi Selection
Prosecco di Conegliano, Conte Collalto Extra Dry
Tom Yum Kung
(Spicy Prawn Soup)
2008 Picpoul de Pinet, Château de la Mirande – Coteaux du Languedoc
Steamed Sea Bass, Bok Choi and Shitake Mushrooms
2008 Satzen, Grüner Veltiner – Kremstal, Austria
Fresh Pineapple, Coconut and Lime Sorbet
2008 Moscato d’Asti Bava - Italy
The cost is just £55 per person, including four courses matched with wines that have been especially selected for their sweet, floral qualities to complement the fragrant dishes on offer.

Situated at the southern end of Regent Street, on the borders of Soho and Mayfair, Bentley’s provides a classy respite away from the hubbub of Piccadilly. Guests can sit at the marble-topped bar to watch the oyster shuckers at work, relax in cosy red leather banquettes, or make the most of the summer in the elegant and peaceful alfresco dining area, outside on traffic-free Swallow Street. The Grill, located on the first floor is divided into several smaller rooms warmly decorated with William Morris designs and wooden flooring for old-style elegance.

Bentley’s Oyster Bar & Grill

Address
11-15 Swallow Street
London
W1B 4DG

Nearest Tube
Piccadilly Circus

Contact Details

T: +44 (0)20 7734 4756
F: +44 (0)20 7758 4140
E: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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