What attracted you into fashion?
I have always loved the way things look. I have a strong sense of aesthetic – what works, what doesn’t. I remember that from a young age. As a young girl I wanted to be in fashion but then got waylaid, eventually I found my way back here and started Crumpet – it was a ‘coming home’.

Looking back over the last five years, what have been your highlight achievements?
It is difficult to say because I see it as a journey. Some key moments have been first being bought by Net a Porter: a good new stockist is always a thrill. Also seeing the brand evolve and become more and more what I envision it as – that is exciting.

From your current collection what are your hero pieces?
Love the large florida florals, the maxi cardi is a great piece. The things I end up living in though are the basics and these are my hero pieces really because they define my wardrobe.

Young people today are facing real challenges finding
employment, what advice would you give them about running their own business?
Its hard! But I always say that fortune favours the brave and if you don’t do it, you will never know whether you could. Also you just need to start – do something, do anything, just do it – things will reveal themselves.

What most excites you most about the future of your brand?
The brand needs to grow – geographically we need to spread our wings – the US is next on the horizon. Product base needs to expand – we will be introducing new product – not cashmere later this year.

And I think it is seeing new people, people you don’t expect wearing your clothes in ways you had not imagined – that is very, very fun.

Describe your perfect escape.
It involves doing very little for about three days, after that I get itchy feet. So, the perfect escape might be a great beachside hotel in warm weather, good company, books, food and swimming – would be very content with that.

I have three young sons, so the working week can be very stressful. Life is a full on juggle but also very fulfilling. I use the weekends to really switch off and try not to think about work. We live on the coast, so I spend the time with family, in the garden and entertaining – every weekend is a mini escape. You need it to keep things in perspective.

Thank you so much for taking part in this interview.

Information about Crumpet England Ltd.

http://www.crumpetengland.com/