125 YEARS OF HAPPINESS IN A BOTTLE
Coca-Cola celebrates seminal anniversary!

On 8th May 2011 Coca-Cola, arguably one of the world’s most iconicbrands, celebrates its 125th anniversary across the world.

Coca-Cola will be celebrating this significant milestone the only way Coke can, thanking consumers, employees and partners for their continued loyalty with exciting, innovative, cultural events and exclusive collaborations launching in 206 countries where it is sold.

The Coca-Cola story began on 8 May 1886 when a pharmacist named Dr. John Pemberton carried a jug of Coca-Cola syrup to Jacobs' Pharmacy in downtown Atlanta, where it was mixed with carbonated water and sold for five cents a glass. To this day, the secret formula remains a closely guarded secret within the vaults of a bank in Atlanta. From these humble beginnings in the Deep South 125 years ago, the brand remains as relevant today as it was then - Coca-Cola has grown into one of the world’s most recognisable brands, loved by consumers and celebrities alike.

The brand has strong cultural relevance and has become woven into both history and popular culture throughout the 20th century. From Andy Warhol’s iconic pop art interpretations, through to setting up production in Europe during World War II to ensure American troops were refreshed.

Coca-Cola has always been at the forefront of innovation, redefining advertising as we know it and has been responsible for famous timeless classic slogans from ‘I’d Like to Buy the World a Coke’ through to ‘Can’t Beat the Feeling’ and the Polar Bear Christmas classic – ‘Always Coca- Cola’.

Such is the appeal of Coca-Cola that Hollywood royalty such as Clark Gable, Aretha Franklin and The Supremes during the 30’s and 40’s, all appeared in the star studded advertising campaigns. Even Santa Claus appeared in the iconic advertising campaign, as legend has it that Coca-Cola helped create the modern image of Santa.

The brand’s most iconic asset, the famous glass ‘Contour’ bottle was created in 1915 and has become a design classic. The contour bottle, was created to distinguish from leading competitors and was so distinctive, that it could be recognised in the dark. It remains a design classic across the globe and has been used as a blank canvas by credible designers and celebrities, through numerous innovative collaborations.

Over the decades the brand continued to innovate with the introduction of Diet Coke; in the 1980’s women across the planet accessorised their legwarmers with the biggest selling low calorie drink in the world. The launch not only catapulted Diet Coke as a leader in low calorie soft drinks, but also paved the way for the global success of Coke Zero in 2006 - great Coca-Cola taste and zero sugar.

Zoe Howorth, Market Activation Director for Coca-Cola Great Britain, explains: “2011 is a significant milestone for Coca-Cola, as we will be celebrating 125 years of happiness in a bottle. This year we would like to thank our drinkers and partners, who have madeCoca-Cola the iconic brand it is today in Great Britain.”

The bottle contour may have changed but the trademark and secret formula remains the same. As Andy Warhol said "What's great about this country is America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinksCoke, Liz Taylor drinks Coke, and just think, you can drink Coke too. A Coke is a Cokeand no amount of money can get you a better Coke than the one the bum on the corner is drinking.”

EASTER AT WESTFIELD LONDON
Easter not only signals the beginning of spring but also means two extra long weekends, not to mention a Royal Wedding! Why not make the most of the long break to wine, dine and shop in the Capital’s hot spot - Westfield London.

Not only is Westfield London offering fabulous fashion and some irresistible offers, but the centre will also be playing host to egg hunts and giveaways. What’s more, the all-digital Vue cinema and selected restaurants will even be open on Easter Sunday.

Check out the offers and events on at Westfield over the Easter break…. Happy Easter!

Swarovski’s Royal Affair | 23rd April
To celebrate the Royal Wedding, Swarovski will be hosting a truly ‘Royal Affair’ at Westfield London on Saturday 23rd April. A fully encrusted Swarovski mini will be stationed at Westfield London with incredible Kate and William look-a-likes meeting and greeting shoppers; handing out gorgeous Swarovski gifts and taking their pictures with adoring fans.

Royal Wedding Arts & Crafts | 29th April
Westfield London will have just what the kids need to keep busy and creative - a Royal Wedding themed arts and crafts day. Children will be able to make their own crowns, bookmarks and flags as memorabilia for the Big Day!

Kids Eat Free | 9th – 25th April

We know that treating the kids can put a strain on the wallet so many of Westfield London’s restaurants - from big-name chains to local eateries - will be offering Kids Eat Free deals, when kids are accompanied by a paying adult. For a full list of dining offers, visit http://uk.westfield.com/london/kids/kids-events/kids-eat-free

Easter Egg Hunt | 4th – 25th April
Easter Egg Hunts promise family fun, so this year Westfield London will be hosting the ultimate Egg Hunt that is free for everyone. Each child will receive a pair of bunny ears to wear throughout the hunt, and not only will there be plenty of chocolate eggs hidden throughout the malls, there will also be 7 interactive eggs which will feature Hannspree TV’s….hunters will have to watch the TV to get the next clue!

Go Fashion!
With a distinctive mix and match of designer and high street labels, Westfield London offers the ultimate shopping experience. Under one stunning roof, we have more than 300 shops so there is something for everyone. The Village is a must-shop for all luxury lovers, featuring premium brands, from the world’s leading fashion houses, hot designers and chic boutiques.

Go by Car
Travelling to Westfield London by car is simple. There's easy access from the West Cross route and 4,500 parking spaces right underneath. What’s more Westfield London is offering a flat rate of £3 for the car park on Easter Sunday. Although the shops are shops are closed, wine, dine and be entertained at Vue cinema and selected restaurants that will remain open!

Easter opening hours

Good Friday 10.00 – 19.00
Saturday 23rd April 09.00 – 21.00
Easter Sunday Closed – except Vue Cinema and selected restaurants
Easter Monday 10.00 – 18.00

WILL AND KATE SAY “EYE DO”
April 2011, London: With the growing excitement surrounding the Royal Wedding the EDF Energy London Eye, London’s most iconic landmark, will also be joining in the celebrations this April to help visitors mark the occasion.

From the moment Will and Kate exchange rings, the EDF Energy London Eye is offering all couples called Will and Kate the opportunity to renew their love for one another on a free London Eye Experience of their own. Will and Kates who arrive at the London Eye during the week following Friday 29th April with their wedding certificate in hand will receive two complimentary London Eye tickets[1], to enjoy spring time views of the capital.

On Friday 29th April customers who book the 11:45am London Eye River Cruise Experience to enjoy whilst Will and Kate say their vows, will receive a free glass of Pommery Brut Royal Champagne and those who purchase a Champagne Experience will receive double their money’s worth with not one, but two glasses of Pommery Brut Royal Champagne to enjoy during their rotation. The celebrations continue as all Cupid’s Capsule customers will be gifted with a souvenir 200ml bottle of Pommery POP UK Champagne.

The EDF Energy London Eye surroundings will take on a truly patriotic theme, with Union Jack bunting on site and the EDF Energy London Eye lights turning red, white and blue on the evening of the wedding. Where better to get together and celebrate this momentous occasion than London’s most iconic landmark, the EDF Energy London Eye.

With every ticket purchased, visitors also get free entry into the EDF Energy London Eye 4D Experience. The experience showcases a film containing the first ever 3D aerial photography over London, as well as live effects like wind, snow and bubbles, for a truly four dimensional experience.

[1]Only couples who present their marriage certificate and ID will be eligible for the promotion

A HISTORICAL MENU FROM ROYAL CELEBRATIONS PAST: QUAGLINO’S CELEBRATES THE ROYAL WEDDING WITH A GALA DINNER AND DANCING
Quaglino’s restaurant invites guests to celebrate the royal nuptials by attending a Gala Dinner on Friday 29 April 2011. The iconic venue, which originally launched in 1929, has always been synonymous with celebratory occasions, and in celebration of this latest Royal Wedding, Quaglino’s has created a luxurious menu that features classic dishes of past and present. Diners can indulge in dishes as Bisque De Homard (Silver Jubilee menu 1977) or Poussin Roti Façon “Grand Mère” (a la Carte Menu 1978), Le Parfait Au Liqueur (celebration menu 1950). There will be a live swing band, and tickets are priced at £60 per person, with a £10 donation for every ticket going to The Prince William and Miss Catherine Middleton Charitable Gift Fund.
www.quaglinos .co.uk

PEYTON AND BYRNE FOR A RINGSIDE SEAT
Inn the Park and the ICA Café Bar are perfect for a refreshment stop for those right in the middle of the action. At Inn the Park there will be barbeques, ice cream stalls, bunting and a celebratory menu, with the rooftop bar open to the public all afternoon. The ICA café bar will serve a Champagne brunch just metres from the procession route.
www.peytonandbyrne.co.uk

WATCH THE ROYAL WEDDING RAF FLY-PAST FROM A HEIGHT AT PARAMOUNT
Paramount restaurant and bar (Centre Point, 101–103 New Oxford Street, London WC1A 1DD) occupies the top three floors of one of the city’s most iconic buildings, Centre Point. Offering unparalleled 360-degree views across London, its unrivalled position makes Paramount a top destination for all visitors and Londoners alike, giving a unique view of the city’s far-reaching skyline and action of the RAF flying past. Whilst watching spectacular celebrations such as the Royal Wedding or Olympics, or simply everyday London life, guests can enjoy Colin Layfield’s immaculately presented dishes from the seasonal Modern European menu or choose from the list of exquisite cocktails, including champagne and retro classics. www.paramount.uk.net . Follow Paramount on Twitter: @ParamountSoho

ROYAL WEDDING CELEBRATIONS AT THE MANOR HOUSE, CASTLE COMBE, WILTSHIRE
Including a chauffeur driven visit to neighboring Highgrove House
With previous guests including HRH Prince Charles and Prince Andrew, the Michelin starred 14th Century The Manor House Hotel in Castle Combe (www.manorhouse.co.uk <http://www.manorhouse.co.uk> ), has created a Royal Blue invitation of its own during the month of April. The Royal stay includes two nights in a spacious Junior Suite, including full English breakfast and dinner in the Michelin Starred Bybrook restaurant under Executive Chef Richard Davies. In addition a chauffeur driven visit to neighboring Highgrove House will be arranged, complete with a two hour garden tour led by one of His Royal Highness's volunteer guides. The visit will also include a complimentary Highgrove House gift to treasure. Royal package is available throughout April, from £775 per room including VAT, based on double occupancy.

TOAST THE HAPPY COUPLE WITH A ROYAL HIGH TEA AND HEN PARTY AFTERNOONS AT WATERLOO BAR AND GRILL
Newly opened Waterloo Bar and Grill will be serving a traditional Royal High Tea to celebrate the marriage of William and Kate on 29th April with a selection of sandwiches, cakes and teas for £30. The menu will celebrate the best of British with classics such as Bramley apple pork pies and cranberry and English rarebit, as well as scones served with Jersey cream and Royal velvet cup cakes. Guests can also order a glass of Pimm’s Royale for an extra £6, or choose from the special wedding cocktail menu available throughout the day. Royal High Tea will be served all day on 29th April (booking is essential). To continue the wedding theme, the restaurant will also be hosting Saturday afternoon hen parties throughout the month of April for groups of 10 or more. The afternoons will include professional make overs and photo shoots as well as chick flick screenings and delicious cocktails and cupcakes to enjoy for £47 per person. Waterloo Bar and Grill offers a modern British grill menu, rare breed burgers and juicy steaks. Conveniently located opposite The Old Vic theatre, the restaurant is the perfect spot for pre and post theatre dining. 119 Waterloo Road, SE1 8UL www.waterloobarandgrill.com

ESCAPE THE CHAOS OF LONDON AND CELEBRATE THE ROYAL WEDDING AT A QUINTESSENTIALLY BRITISH COUNTRY HOUSE HOTEL
Lainston House Hotel in Hampshire has planned the perfect celebration for the historical occasion bringing family and friends together for a Royal Wedding Afternoon Tea Party. Guests will be treated to a traditional English champagne afternoon tea on the lawn whilst the wedding of Prince William and Catherine Middleton is broadcast live on a large screen set up especially for the event. Festive red, white and blue bunting will decorate the lawns and terrace to capture the essence of a Royal British occasion. The Champagne Royal Wedding Afternoon Tea costs £35 per person and is exclusively available on the 29th April. www.lainstonhousec.com

GIVE YOURSELF THE ROYAL TREATMENT AT PENNYHILL PARK HOTEL AND THE SPA
Pennyhill Park Hotel and The Spa in Surrey is celebrating the Royal Wedding with a truly English experience. The beautiful 18th century property is preparing for the big day by creating a Royal Afternoon Tea in their Ascot Bar. Guests will be treated to a Nyetimber cocktail on arrival followed by a Royal themed tea with edible gold leaf, a red ‘velvet’ cushion cake and a miniature edible replica of the royal crown. Once you’ve watched the historic occasion on the specially provided screens and finished your Royal tea you’ll be given your very own box of handmade chocolates to take with you to commemorate the day. The Royal Wedding experience is exclusive to the 29th April and costs £45 per person. www.pennyhillparkhotel.co.uk

CELEBRATE THE ROYAL WEDDING AT SOUTH LODGE HOTEL
South Lodge Hotel, the magnificent luxury country house hotel situated in the heart of the beautiful Sussex Downs, will be hosting an array of royal activities in honour of the marriage of William and Kate on 29th April. On arrival, guests will be greeted with a glass of champagne and canapés. In the afternoon, they can watch the royal wedding in the comfort of a beautiful function suite. Once the wedding has come to an end, guests can enjoy a quintessentially British afternoon tea followed by an extravagant three course dinner and luxurious accommodation in one of South Lodge’s stunning bedrooms. A traditional country house breakfast is included in the package and guests can take a stroll in the grounds before departing in a leisurely style on Saturday morning. http://www.southlodgehotel.co.uk/

EXPERIENCE THE ROYAL WEDDING IN STYLE WITH UNPARALLELED VIEWS AND WORLD CLASS DINING
The Westminster Bridge Park Plaza hotel boasts an enviable location to take a break from the crowds of the Royal Wedding this April. Situated in the heart of the South Bank, looking out over Westminster Abbey and the Houses of Parliament, you will be able to experience the historical occasion unfolding around you with a glass of champagne from the comfort of the chic Primo Bar before enjoying a world class lunch. Brasserie Joël is the domain of acclaimed chef Joël Antunes who has recently returned to London to great applause, diners can enjoy classics such as French onion soup, grilled plaice and traditional fish pie. At Ichi Sushi & Sashimi Bar Chef Okamoto serves up fresh, simple and delicious sushi made to order by the team of experienced chefs.
www.brasseriejoel.co.uk

Celebrate The Royal Wedding at Gilgamesh

To celebrate Wills and Kate tying the knot, acclaimed Camden restaurant Gilgamesh is throwing a lavish Royal Wedding Reception.
As well as screening the ceremony live, Gilgamesh will be serving an English/Pan-Asian brunch, featuring dishes themed around all things Royal.
On Friday 29 April, the renowned North London hotspot will be the perfect place to celebrate the Royal Wedding. From 11am-5pm diners can choose from fantastic dishes including Sandringham Ham with Poached Free-Range Eggs and Hollandaise Sauce, Buckingham Hot-Pot and Lady-in-Waiting Chocolate Cake.
As an added bonus, guests named William or Kate will receive a complimentary glass of Champagne on arrival, provided they show photo ID.
So head to Gilgamesh for a day that promises to keep the corks popping. For bookings contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 0207 428 4922(ext 2).
GILGAMESH
Camden View
Camden Stables Market
Chalk Farm Road
London NW1 8AH
Tel: 020 7482 5757
www.gilgameshbar.com

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