Synopsis: Practical advice for managers on how the Web and social media can help them to do their jobs better.Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them.

Organizations Don't Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate communication, team building to customer relations, this uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures.

• A long-overdue guide to social media that talks directly to people in the real world in which they work
• Grounded in the author's unparalleled experience consulting on social media, it features eye-opening accounts from some of the world's most successful and powerful organizations
• Gives managers at all levels and in every type of organization the context and the confidence to make better decisions about the social web and its impact on them

http://www.amazon.co.uk/Organizations-Dont-Tweet-People-Do/dp/1119950554

Hot Brands Cool Places Verdict
We don’t often include what might be described as ‘business’ books in the newsletter, but the reason that we have included this book is that it is so much more than a business book; it is full of excellent advice, easy to assimilate and is relevant to anyone who wants to understand more about social media in the real world. Arranged in short chapters with a summary at the end, Euan covers many aspects of what makes an organization really work, for example in the following chapters:

Management By Being Interested- 'By learning to ask really good questions that help steer people towards better solutions, or deeper understanding’.

Creatively Messy- 'Creativity thrives in difference, mess and connections. It dies in sterile environments. We need to take responsibility for creating the right environments both as organizations and individuals’

Small Pieces Loosely Joined- ‘The web is the largest manmade thing the word has ever seen but it is not owned, or managed by anyone. Why not tap into this power and apply the same principles at work?’

Unleash Your Trojan Mice-‘There is something unassuming and modest about Trojan Mice. You don’t have to promise the earth if you are not spending it. Undersell and over deliver. Build small things alongside your more conventional big things. Work at the margins rather than trying to shift the world’

There is so much more in this fascinating book, it covers many organizational aspects, not just about social media, but about how to use the networked world to grow and inspire your organisation. Essential reading! Highly Recommended!