Hot Brands Verdict:If you are looking for inspiration and want to learn from an expert, Mike Smith has been involved in the creation of several one billion pound businesses including FirstDirect and Egg. This is a very down to earth approach drawing on Mike’s extensive experience.

The detailed and helpful content includes how to move from dream to reality, how to use customer insight to generate ideas that meet customer need, how to get funding and how to create an action plan. Once you are successful and as your organization grows he shows how to create a powerful culture, how to build talented teams and how to inspire great leadership. Most businesses have rocky moments and there is a useful chapter on how to assess and manage that risk. The final chapter is a summary of the principles raised in the earlier chapters. This is a really useful and practical A-Z of how to take a business idea and make it successful.

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